Over the decades, tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors in the world. Modern tourism is closely linked to development and encompasses a growing number of new destinations.
These dynamics have turned tourism into a key driver for socio-economic progress.
Today, the business volume of tourism equals or even surpasses that of oil exports, food products or automobilles. Tourism has become one of the major players in international commerce and represents at the same time one of the most important employers globaly.
For 2015, UNWTO forecasts international tourist arrivals to grow between 3% and 4%. By region, growth is expected to be stronger in Asia and the Pacific and the Americas, followed by Europe which consolidates its positionas the most visited region in the world [+4%].
Demand will continue growing in 2015 as the global economic situation improves.
[Source WORLD TRAVEL ORGANIZATION, March 2015.].